Zynga, even back then had a better understanding of the nuances of the Facebook platform and channels, far better than anyone else. This is a psychological concept known as the escalation of commitments or sunk cost fallacy. The ‘investing’ portion of appointment gaming is crucial as it allows you to feel psychologically compelled to come back because something there ‘belongs’ to you. Which has the fundamental concept of using time and investment to compel you to come back. FarmVille used a concept called “appointment gaming”. The game pulled most of us young Facebook users into an unending obsession with carrots, potatoes and strawberries and Christmas trees too - while persistently reminding non-farmers that they were missing out on one huge fun jamboree every single day.įarmVille is a case study of how a successful game ought to be built and nourished. Simultaneously though each of us were piling up an endless stream of cutesy collectibles and were getting copiously and persistently nagged, poked and nudged by family, friends and even acquaintances asking for ‘help’. Getting back from school, my first dash at home would be to check on my little farm, and obsess over my plantations and cattle … and I was just one amongst millions of people worldwide tending what some derisively called a ‘cartoon patch of land’ on Facebook each day – plowing, planting and harvesting crops and trees, caring for farm animals, even milking cows and collecting eggs from their chicken. Never having lived on a farm, or worked a farm, or ever having sown or harvested anything green, it was a wonder that a city slicker like me got hooked onto being a ‘digital farmer’.
It must have been 2010, or thereabouts, when I got hooked onto FarmVille. FarmVille is a case study of how a successful game ought to be built and nourished.
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